Fluoride Action Network
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Crest Kids Sesame Street Anticavity Fluoride Toothpaste
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Fluoride & the Thyroid
EXCERPT:
Summation - Fluoride & the Thyroid:
According to the US National Research Council, "several lines of information indicate an effect of fluoride exposure on thyroid function."
Fluoride's potential to impair thyroid function is perhaps best illustrated by the fact that -- up until the 1970s -- European doctors used fluoride as a thyroid-suppressing medication for patients with HYPER-thyroidism (over-active thyroid). Fluoride was utilized because it was found to be effective at reducing the activity of the thyroid gland - even at doses as low as 2 mg/day.
Today, many people living in fluoridated communities are ingesting doses of fluoride (1.6-6.6 mg/day) that fall within the range of doses (2 to 10 mg/day) once used by doctors to reduce thyroid activity in hyperthyroid patients.
While it may be that the thyroid in a patient with hyperthyroidism is particularly susceptible to the anti-thyroid actions of fluoride, there is concern that current fluoride exposures may be playing a role in the widespread incidence of HYPO-thyroidism (under-active thyroid) in the U.S.
Hypothyrodisim, most commonly diagnosed in women over 40, is a serious condition with a diverse range of symptoms including: fatigue, depression, weight gain, hair loss, muscle pains, increased levels of "bad" cholesterol (LDL), and heart disease.. The drug (Synthroid) used to treat hypothyroidism is now one of the top five prescribed drugs in the U.S.
As recommended by the US National Research Council: “The effects of fluoride on various aspects of endocrine function should be examined further, particularly with respect to a possible role in the development of several diseases or mental states in the United States.”
Fluoride Toxins
Alex Jones & Luke Rudkowski Cover Water Fluoridation
1 of 3 Professional Perspectives on Water Fluoridation
2 of 3 Professional Perspectives on Water Fluoridation
3 of 3 Professional Perspectives on Water Fluoridation
Ipana commercial I grew up with (I was born in the 40's
Lies and Brainwashing
What type of toothpaste should I use?
As long as your toothpaste contains fluoride, the brand you buy really does not matter, whether or not it is in paste, gel, or even powder form, or containing a certain flavor. All fluoride dentifrices work effectively to fight plaque and cavities and clean and polish tooth enamel.
Your dentifrice brand should also bear the ADA (American Dental Association) seal of approval on the container, which means that adequate evidence of safety and efficacy have been demonstrated in controlled, clinical trials.
Watch TV and ads while in Dentist Chair
Watch TV (and ads) in the dentist chair
October 6, 2008 | 1:02 pm
Here's a way to cheer up those of you whose stock portfolio is in the toilet: At least you're not on your way to the dentist's office. (This is not an effective tactic for people who are actually on their way to the dentist's office). With the sharp metal devices used to poke your gums and the disapproving stares for not flossing enough, a visit to the dentist's chair often isn't much fun.
Matthew Leader wants to make the dentist's office a more entertaining place. His New York company, InChairTV, supplies dentists with DVDs for patients to watch as they recline for a cleaning or filling. Leader has even figured out a way for patients to watch TV without having to look at the sharp tools and whirring brushes dentists wield above their heads: through sunglasses with LCD screens that make it seem as if there's a 44-inch TV screen a few feet away.
The DVDs, now shown in 400 dental offices across the country, feature licensed content from Disney and ABC, including shows such as Ugly Betty and Scrubs. During the commercial breaks, patients watch ads for dental procedures such as teeth whitening, a boon for the dentists who are trying to convince patients to spend on cosmetic procedures.
Today InChairTV said it would allow any interested advertiser to run ads targeting the captive audience stuck in a dentist's chair. The cost for 30- and 60-second spots will be similar to that of ads on broadcast TV, Leader says. He thinks advertisers will rush to get their ads on digital screens that consumers actually enjoy watching.
"Many screens out there are there just because it's possible, not because it's a good idea," he said, referring to the digital screens popping up everywhere from the gas station to the elevator. "But we're actually answering a need rather than just putting out something people are going to see because they're looking in that direction."
Dentists pay $499 for the equipment and get free DVDs through a Netflix-like service; they're required to send the discs back every few months so that InChairTV can update the ads and content. Leader says it's worth it -- according to a Nielsen Media Research study the company commissioned, 82% of patients said they'd use InChairTV again and 87% said they'd tell family and friends about it.
"The distractive element totally eliminates the irrational fear of going to the dentist," said Mal Braverman, a New York dentist who uses InChairTV in his office.
Fair enough -- but the question remains: Will the irrational fear of going to the dentist be replaced by a very rational fear of being stuck in the dentist's chair watching ads for toothpaste?
-- Alana Semuels
Photo by InChairTV
Emeril Lagasse's Crest Commercial
Emeril's Tasty Toothpaste
The celebrity chef hawks cinnamon-flavored Crest.
By Rob Walker
Posted Monday, Sept. 29, 2003, at 2:38 PM ET
For reasons that remain obscure, the chef Emeril Lagasse has a following. Not just his restaurants—Emeril's, Nola, etc.—and his cookbooks, but Emeril himself. As the biography on his Web site puts it, he is a "television personality," largely on the strength of his Food Network show Emeril Live. (Elsewhere on the site you can buy Emeril cookware and Emeril apparel.) He has such a following that NBC thought it would be a good idea to build a sitcom around him, but that show flamed out in a way that suggested perhaps the public had little appetite for Emeril saying anything other than "Bam!" and "Kick it up a notch!" Still, two catchphrases are more than enough to qualify for the role of beloved personality in American consumer culture. And so Emeril is back in prime time lately, in a commercial for a new kind of toothpaste.
The spot begins with Emeril arriving home late at night, climbing out of his vanity-plated car and up the stairs, then peeking in on his sleeping wife before ducking into the bathroom. He squeezes out some red Crest toothpaste—"Bam! Bam! Bam!" he ejaculates, apparently overcome by this intense new tooth-brushing experience. His wife is startled to wakefulness, and car alarms sound in the distance. A lingering product shot is accompanied by the voice-over: "Introducing Crest Whitening Expressions, in kickin' new flavors: Cinammon Rush, Fresh Citrus Breeze, and Extreme Herbal Mint." We cut back to Emeril in the bathroom, where he says, "That really kicks it up a notch."
Well, what else did you expect him to say?
The idea is clear enough: Here is toothpaste so delicious it impresses a celebrity chef, indeed makes him lose his cool. Toothpaste, as you are surely reminded every time you're at the drugstore contemplating the absurd array of dental-care product offerings, is a keenly competitive category. And it is no longer enough to sell the stuff on the basis of dental hygiene or even the vanity power of its whitening capabilities. Crest is betting that there is a demand for paste that does all that and also tastes fantastic. And why not? Maybe it'll even catch on as a condiment. And Heinz will retaliate with fluoride-fighting, tartar control mayonnaise and extra-strength whitening ketchup. Bam!
Given this strategy, the use of Emeril is fairly shrewd. Sure, we've already heard Emeril blurt his little phrases so often than the mere sight of him causes us to start involuntarily muttering "Bam. Kick it up a notch. Bam. Kick it up a notch. …" But so what? Emeril at this point is not so much a man as a signifier, living shorthand for the notion of flavor. His sitcom failed because if you take him out of that simple, one-note context, no one cares. But for Crest's purposes, he's perfect. All that's left is to get the stuff some product placement on Emeril Live: Maybe change Emeril's Beggar Purses Consisting of Seared Scallops, Truffle Mash, and Fried Quail Eggs Wrapped in a Truffle Crepe to Emeril's Beggar Purses Consisting of Seared Scallops, Truffle Mash, Fried Quail Eggs, and Crest Whitening Expressions Extreme Herbal Mint Wrapped in a Truffle Crepe. See? It might just kick—oh, forget it.
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